Verena Haller is Global Head of Design & Creative Services at The Lifestyle Group, Hyatt. She brings a wealth of experience having served as Chief Design Officer at Standard International, shaping the design, brand vision, and guest experience of The Standard, The StandardX, and The Manner hotels expanding across the globe.

Verena joined Standard International from Equinox Hotels, where she worked as Senior Vice President, dedicated to creating and defining the design and brand vision, as well as the guest experience for their new hotel concept.

She originally started her career in Europe, working in multiple architectural offices, honing her skills before joining Skidmore Owings & Merrill’s Interior Design department. There, she refined her international knowledge and experience, as well as her hospitality and design skills.

For over a decade, Verena has worked on design for leading brands such as The W, Four Seasons, and James hotels. Verena worked with Ian Schrager as Executive Vice President of Architecture and Design and was instrumental in the opening of various Edition Hotels. She later partnered with Morgans Hotel Group as Senior Vice President of Design, defining the brand’s next steps and guiding design and guest experience. She opened multiple properties in the US, Europe and UK, utilizing her vast expertise to help create unique experiences.

At Standard International, she helped expand The Standard brand worldwide, leading all design and development efforts, while also carefully curating and managing the collective of design talent in partnership with the brand. Verena directed the design of The Standard, London, the brand’s first international property which opened in 2019, followed by properties all over the globe. As Global Head for Design & Creative Services at The Lifestyle Group, Hyatt, she is actively involved in furthering the development of a rapid and dynamic global pipeline. Verena’s unique, innovative vision and refined eye for detail are essential assets that greatly contribute to the overall success in the expansion and evolution of Hyatt’s brands.